Interview with Generator Graphic Studio
Mar 13, 2024 3:10:05 GMT -6
Post by account_disabled on Mar 13, 2024 3:10:05 GMT -6
Nowadays companies no longer only seek to publicize their efforts and progress in terms of social responsibility, but they also intend to do so in a way that their stakeholders really see and even share that information.
This is precisely the objective of Generador Estudio Gráfico, a communication consulting company that specializes in creatively designing and conceptualizing corporate editorial projects, such as Sustainability Reports, to communicate strategically.
As part of our Responsible Colleague section, we invited René Luna and Déborah Gutiérrez Muro, both associate directors of Generador Estudio Gráfico, to chat with us to learn a little more about their project and experience in the medium.
Luna spoke about the creative work AQB Directory they do and the pieces they offer to companies, such as executive summaries or video capsules, where they present corporate information to the public in a more digestible and attractive way.
The key to any piece of communication is that it connects with the audience” Gutiérrez Muro assured.
They talked about the challenges involved in communicating about companies on more than one occasion and how important it becomes for them to evolve with the brands they work with.
In addition, they shared that most of the report pieces they produce are entered into two contests, which allows them to evaluate and qualify their work in another way, always seeking to improve.
Until now, Generador Estudio Graphico has had good results with the application of projects to these contests, since all of them have managed to obtain some prize, and it is an added value that companies increasingly recognize.
Finally, we asked a dynamic of quick questions to find out their points of view on issues related to sustainability.
This is precisely the objective of Generador Estudio Gráfico, a communication consulting company that specializes in creatively designing and conceptualizing corporate editorial projects, such as Sustainability Reports, to communicate strategically.
As part of our Responsible Colleague section, we invited René Luna and Déborah Gutiérrez Muro, both associate directors of Generador Estudio Gráfico, to chat with us to learn a little more about their project and experience in the medium.
Luna spoke about the creative work AQB Directory they do and the pieces they offer to companies, such as executive summaries or video capsules, where they present corporate information to the public in a more digestible and attractive way.
The key to any piece of communication is that it connects with the audience” Gutiérrez Muro assured.
They talked about the challenges involved in communicating about companies on more than one occasion and how important it becomes for them to evolve with the brands they work with.
In addition, they shared that most of the report pieces they produce are entered into two contests, which allows them to evaluate and qualify their work in another way, always seeking to improve.
Until now, Generador Estudio Graphico has had good results with the application of projects to these contests, since all of them have managed to obtain some prize, and it is an added value that companies increasingly recognize.
Finally, we asked a dynamic of quick questions to find out their points of view on issues related to sustainability.